![]() ![]() For example, putting you in the middle of a video game to play it out like you are there. Virtual Reality (VR) relies on a fully immersive digital experience. The difference between the two is how the real world plays into each technology. ![]() But it is only recently that these tools have started to find their place in the marketing and social media landscape. ![]() The technology surrounding Augmented and Virtual Reality has been around for some time. One study even found that 84% of those asked said they purchased a product after watching a brand video. ![]() Using short, informative videos to tap into your audience’s ever-shortening attention span is a smart move for companies that want to get their message across. Short videos from 5 seconds to 6 minutes are growing in popularity from video-first platforms like TikTok to established social platforms like Instagram. In fact, YouTube commands 3 billion searches per month, which is more than all the searches on Bing, AOL, Ask.com, and Yahoo combined.īut the growing popularity of video isn’t exclusive to YouTube. So it is no surprise that YouTube is the second biggest search engine in the world. It is more engaging than still images and easier to digest than written content. Although most social selling platforms are currently free, this is helping the companies behind them tap into the vast growing eCommerce market which is likely to continue growing in 2021. This helps cut the time and effort it takes for a customer to be marketed to and buy. Where previously their platforms were being used to market a product, but then that product was being purchased on an external site, now social platforms are aiming to keep users on their app by offering on-app shops and checkouts.įor example, you can now sell your products directly from the Instagram platform. They have also looked to influencers to build awareness and recommend products in the hope that customers will find their way to their store via a provided link.īut more recently, social platforms have caught on to an opportunity they have been missing. Typically marketers in this space have looked to build audiences, engage them and then encourage them to visit their online store. Social media has always been a powerful tool for eCommerce businesses. For example, you may choose to show exactly how your products are made or talk your audience through how you deliver the services you provide. This is usually focused on behind-the-scenes action which helps give your brand a human feel (more on that later). After all the thought of your CEO dancing to ‘Renegade’ or ‘The Box’ in the middle of the office probably isn’t the message your business is trying to give off.īut scratch the surface and you will find plenty of examples of businesses creating professional, engaging content. Many businesses shy away from using TikTok to promote themselves. The COVID pandemic has contributed massively to the explosion in popularity of TikTok, allowing home-bound teenagers to express themselves and interact with others in the same situation. This presents marketers with the opportunity to reach and engage an audience who are starting to become uninterested in the more established platforms such as Facebook and Twitter. The video-based social media platform has skyrocketed in popularity recently, especially amongst those in the 10 to 29-year-old age ranges. But it is pretty clear that social media platforms already have some serious “clout”, as well as its unofficial list of slang terms that all but Gen Z’ers will struggle to understand. You may be “shook” to discover that there are currently 1.1 billion active monthly users on TikTok. Taking the time to discover their needs and the content they relate to will help you benefit from this social media trend in 2021. The 55+ generation is now a large and potentially profitable part of the social media landscape. Although a wider range of generations is now active on social media doesn’t mean the same content, strategies, and tactics can be used to engage them all. When marketing to Baby Boomers it is important to consider their motivations. This trend presents businesses and marketers with a unique opportunity to engage those who may be interested in their offering in a new and flexible way. With those marketers aiming to target the 55+ age range turning to more traditional methods of marketing to reach their audience.īut with technology becoming more widely available, user-friendly, and accepted, we are starting to see a once slow trickle of the Boomers joining social media platforms become an increasingly large and active part of online communities. Up until recently, the Baby Boomer generation has been largely dismissed by digital marketers. ![]()
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